GrowthHackers Best of 2015 via

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1. Video: Growth Is Good, But Retention Is 4+Ever at WMD 2015 Conference by Brian BalfourIn this presentation, Brian Balfour highlights the importance of retention on all other growthmetrics including top line growth and lifetime value of users. He examines how to best analyze retention and ways to improve it, including: Getting your core value in front of the users as often as possible: refining features, adding retention hooks, focusing on product quality, resurrection campaigns… • Posted by Sean Ellis

2. AMA: I’m Sean Ellis, Founder and CEO of, first marketer at Dropbox and the guy who coined the phrase “growth hacking”Our most popular AMA yet! Sean provides responses to almost a 100 questions on a variety of topics related to startups and growth. Settle down to read this one, it’ll take a while! • Posted by Sean Ellis

3. How we acquired 1.85M new users in 5 months — without paid acquisitionA growth case study from a ‘little known’ company from Argentina, who grew their user base from 150K to 2 million in 170 countries around the world in ~5 months — without buying ads. • Posted by Susan Su

4. Sean Ellis’ Secret Framework for Unlocking Organic GrowthThe author recently worked with Sean Ellis — Founder of GrowthHackers and Qualaroo — to reveal his secret framework for unlocking organic growth. • Posted by Ty Magnin

5. The Story of Etsy’s Crafty Growth to IPO and a $2 Billion ValuationEtsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members. In thisgrowth study, we look at how they did it in the early days, the decisions and dynamics of their business that allowed them to scale, and the company’s efforts to keep finding the newgrowth lever. • Posted by Morgan Brown

6. AMA: I’m Andrew Chen, Writer, Entrepreneur, Advisor & InvestorThis record breaking AMA by Andrew Chen is chock full of great advice on all things growth. Not to be missed. • Posted by Andrew Chen

7. How Slack Became the Fastest Growing B2B SaaS Business (Maybe) EverBy February of 2015, the app boasted over 500,000 daily active users, with “tens of thousands” of new users added week over week…Read on for the full Growth Study. • Posted by Morgan Brown

8. Growth Hacking has two phases — and using the wrong one will sink youDeep interviews with Sean Ellis and Andy Johns; a framework of how to think about growth hacking as miner or prospector based; the 7 characteristics of all top growth hackers. • Posted by Melinda Byerley

9. Exploiting Instagram to help a friend sell $4,000 of neckties in one dayThe author’s friend had a necktie company. Two weeks later he opened his doors and sold $4,000 of neckties because of what they did on Instagram. Good times. • Posted by Austin Allred

10. High Tempo Testing Revives GrowthThis one begins in January ’15 after we’d experience three frustrating months of stagnating growth. Up until this point we had largely grown on the back of Twitter, reaching around 90,000 MAU But increasingly the hands-on execution of our Twitter playbook was preventing us from generating and testing many new ideas. This is ironic because I generally advise other growth teams to “test, test and test some more.” I explain that rapid testing is the most effective way to predictably grow a business. But it took the frustration of stagnating growth to cause us to fully embrace a High Tempo Testing program at • Posted by Sean Ellis

11. Automated Marketing Done Right: Tools and Resources63% of companies that are outgrowing their competitors use marketing automation. Companies that use marketing automation see 53% higher conversion rates and 3.1% higher annualized revenue growth rate than non-users. Here’s a 6-step process along with 18 tools and resources to get you started with smart marketing automation! • Posted by Ann Smarty

12. AMA: I’m Oli Gardner (@oligardner) Co-founder of Unbounce. I’ve seen more landing pages than anyone on the planet. Ask Me Anything!Oli stayed true to his word of being an open book and shared everything he could to help accelerate your growth. • Posted by Oli Gardner

John Maeda: Overheard Prof Hermann at #RISD, As soon as you make something, conversation can happen. Summary: Don't wait -- make. +7 916 5405879